The National Dairy Council (NDC) has been involved with the fight to bring back whole milk for several years, investing in research on its health benefits.
USDEC, in partnership with the National Dairy Council, has been at the forefront of dairy protein research and has uncovered some of its health benefits, but has struggled communicating its positives attributes to consumers.
A number of recent studies have continued to suggest links between dairy consumption and certain nutrition benefits, though their impact on helping on securing industry-wide European health claim approvals looks uncertain.
Fonterra, New Zealand's largest dairy co-operative, has formed a
research partnership with the US dairy industry, in an
international approach to promoting and proving health claims for
dairy products.
The Physicians Committee for Responsible Medicine (PCRM) in the US
has accused the American National Dairy Council of launching a
deceptive health campaign that suggests that dairy products could
lead to trimmer waistlines.
