Oats have well and truly earned their place in the small but growing plant-based ice cream sector, according to new data. But brands still must elevate consumer expectations of texture.
Tuning how raw oats are turned into a dairy-free milk alternative could spell the creation of new beverage products that are more affordable and nutritional.
In the Greek yogurt company’s biggest brand expansion to date, Chobani will roll out oat beverages, oat yogurt substitutes, oatmeal dairy yogurt, and dairy creamers in the coming months.
A new organic oat-based beverage is set to launch in the US as a high-protein milk alternative. Oath sources its protein from almonds, pumpkin seeds and oats.
Dairy alternative brand must first raise awareness of ‘oat nectar’
Swedish alternative milk brand Oatly is well aware that nearly all Chinese consumers have some level of lactose intolerance. In fact, it is banking on it.
PepsiCo’s popular snack and breakfast brand Quaker Oats is bringing its namesake to the plant game with a new line of oat-based drinks, launching early in 2019.
Coffee brand Rise Brewing Co. has introduced a line of ready-to-drink nitro cold brew lattes, including two flavors made with oat beverages. Consumer demand and ‘flavor profile’ drove the decision to use dairy alternatives, the company said.
