Chobani has unveiled a bold new visual identity designed to make its brand “friendlier and more accessible” as it celebrates 10 years of national distribution and a year of double-digit topline growth against a backdrop of declining category sales.
Almendra says Europe’s beverage industry has been ‘particularly victimized’ by poor quality stevia to date as the company works to rewrite the narrative dismissing Reb A alone as a crude first-generation stevia.
Chobani is going head-to-head with Yoplait Greek 100 with the launch of Chobani Simply 100 Greek Yogurt, a 100-calorie authentic strained Greek Yogurt sweetened with monk fruit, stevia leaf and evaporated cane juice.
Geneva-based Natural Taste Consulting (NTC) has developed a ‘unique, sustainable and cost effective’ solution to significantly reduce the undesired licorice taste of stevia extracts, and bring the taste closer to sugar.
In-depth understanding of how stevia works with different flavour systems, bulking agents, and other ingredients is required to optimise NPD or reformulation of existing food and drinks using the natural sweetener.
Coca-Cola said it has no reason to drop the artificial sweetener aspartame from its low or zero calorie beverage brands in the European market as it welcomes last week’s approval by the European Commission for the use of the natural sweetener stevia in...
The course of true love never did run smooth. The same could be said of stevia’s road to regulatory approval as a food ingredient. One final concerted effort is needed to ensure approval of this hot ingredient.