A new program from oat-based yogurt alternative brand Hälsa Foods will partner with dairy farms, and support them converting to farmlands for growing organic oats. It will be led by a team of Scandinavian farmers, researchers and environmental experts.
Eating healthier is a common New Year's resolution that brands like to capitalize on every year. New plant-based dairy alternatives are kicking off 2020, trying to tap into the oat, almond and coconut-based craze that’s challenging the dairy industry.
The co-founder and former CEO of dairy brand Stonyfield Organic, Gary Hirshberg, has joined Hälsa Foods as an investor and chairman. Hälsa produces Scandivaian-style, oat-based milk and yogurt alternatives.
This summer saw a bevy of oat-based launches that went beyond traditional milk alternatives. In the US, brands like Silk, So Delicious, Quaker and Malk are betting on the oat as a universal base with staying power.
At the Summer Fancy Food show in New York City last week, plant-based powder brand Better Than Milk previewed its new line of shelf-stable, RTD beverages in five varieties, rolling out nationwide this fall.
Ahead of last weekend’s Grammy Awards in Los Angeles, Danone North America and Silk facilitated a 7K ‘fun run’ using a four mile-long red carpet. The dairy alternative’s new ‘Progress is Perfection’ campaign encourages non-dairy swaps and setting ‘wellness...