Edible food packaging, funny designs and unexpected materials
Safe choice
In markets that still face concerns about basic food safety, brands can offer reassurance (having already built up trust among consumers). ‘Local’ is an influential product claim, and big companies are creating smaller spinoff enterprises.
“Packaging is designed to give quality assurance through safety seals, and traceability to understand where products really come from. Design cues such as hand-rendered typography, farm accessories and hand-crafted details give a feeling of the small scale, local, personal and hand-made.
“We see brands teaming up with local artists, not only to create outstanding design, but also to tell the story of local product. We see other brands using maps, flags or local symbols, to clearly state where the product comes from.”