Sports nutrition company CytoSport, Inc., maker of Muscle Milk protein products, has announced that the brand's lineup of Muscle Milk ready-to-drink shakes now feature updated nutritional profiles and redesigned packaging. These updates include simplified ingredient statements, the elimination of soy, reduced sugar and a 40% reduction in fat in its Genuine varieties.
The Muscle Milk brand is also unveiling two new products: Muscle Milk Protein Smoothie yogurt shakes and Muscle Milk Coffee House protein shakes.
Muscle Milk Protein Smoothie yogurt shakes are made with Greek-style yogurt. The company's new Muscle Milk Coffee House protein shakes launch this spring and feature coffee as a primary ingredient. The Muscle Milk Coffee House protein shakes also deliver 20g of protein and include caffeine content similar to a cup of coffee.
Greg N. Longstreet, president and chief executive officer of CytoSport, Inc., said, "We recognize that everyone's protein needs are different, and we must provide products that complement today's lifestyles.”