April new product round-up
NESTLÉ a+ GREKYO brings Greek yogurt to India
Nestlé India has launched a new range of Greek yogurt under the brand name of NESTLÉ a+ GREKYO.
NESTLÉ a+ GREKYO is available in strawberry, mango, and pineapple and orange variants.
Arvind Bhandari, general manager - dairy, Nestlé India said, “Globally the Greek yogurt category came into prominence less than a decade back and in certain countries it has already captured a major share of the entire yogurt market. In India, this category is still at a nascent stage but we are confident that Nestlé will lead the global trend for the Indian consumers soon.”
NESTLÉ a+ GREKYO has been launched in the Delhi NCR region at a price of INR 30 ($0.45) for a 100g pot, and will be available in other major cities soon.
