Empower Mint as Ben & Jerry's go political
Ben & Jerry’s new limited-batch “Empower Mint” flavor is a peppermint-based ice cream with fudge brownie and swirls with a political tagline that the US presidential election should be more ‘by the people’ and less ‘buy the people.’
The flavor is a public political reaction by the company to the first US presidential election in 50 years without the full protections of the Voting Rights Act, and also following the North Carolina bathroom law controversy.
