Arla adds 250ml bottle
Arla Foods, the farmer-owned dairy company, is taking its filtered milk brand, Arla Cravendale, into the convenience soft drinks aisle in the UK with the launch of its 250ml bottle.
The product is aimed at those looking to consume milk on the go.
Jenna Heinz, brand manager at Arla Cravendale said, “Milk is widely recognized as being part of a balanced diet, and with consumers demanding greater on-the-go drink options we are responding with the launch of Arla Cravendale 250ml.”
Arla Cravendale stays fresh for seven days once opened and 21 days unopened.
Co-op will stock the semi-skimmed 250ml bottles of Cravendale.
