Sliced cheese, on the other hand, is especially popular with a consumer demographic known as “Zappits". As their name suggests, Zappits aren’t big on cooking or any food preparation, so the absolute ease and convenience of cheese slices suits them.
Almost as likely to buy sliced cheese as Zappits are Australians aged 35-49. Many in this group are time-poor parents looking for quick, healthy snacks for their kids.
Sliced cheese is also a hit among adults with a body mass index classified as obese, who are 20% more likely than the average grocery buyer to buy it in any given four weeks— just as they are for grated/shredded cheese too. Those at the underweight end of the BMI spectrum are much more likely than their heavier counterparts to opt for soft and creamed cheese.