Nielsen's top innovative products: 'Our winners leveraged package design, pricing & advertising to truly remarkable effect' By Niamh Michail 18-Jan-2017 - Last updated on 18-Jan-2017 at 13:41 GMT Email to a friend Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs. Packaging: The forgotten hero Finley: Sophistication and quality for French palates FrutoNyanya gives 'the joy of joint discoveries' O’lala Sufle: Premium product and practical packaging Zhivoe: Bottled beer shaped like a freshly poured pint Milk burger keeps mums and kids happy Prev 1 2 3 4 5 6 Next Related tags Packaging Marketing
