A series of papers on breastfeeding, published in The Lancet this year, gives the misleading impression that infant formula advertising is the main factor limiting breastfeeding, argues implicated trade associations.
The Singapore distributor of the iconic Chinese brand White Rabbit’s ice cream is looking for partnerships to provide a marketing boost in South East Asia, while also aiming for expansion across the region, providing its quality control objectives can...
Yogurt heavy-hitter Oikos returns to the Super Bowl this year with an ad featuring former football coach Deion Sanders as part of an ongoing 360-degree campaign that is tackling unfavorable common perceptions about yogurt and healthy eating – starting...
Central American countries are working together to crack down on companies including plant-based brands and dairy substitutes using dairy terms such as milk and cream.
The content marketer behind campaigns for Australian organic baby food company Bellamy’s Organic has revealed his top tips on forming an effective content marketing strategy for food and beverage firms.
Stricter infant formula marketing rules in New Zealand have been working well for both industry and consumers so far, according to trade association the Infant Nutrition Council (INC).
Only 29.2% of infants aged six months and below are exclusively breastfed in China, with the heavy marketing of infant formula found to be a key factor, a study conducted by the China Development Research Foundation has found.
Following the recent establishment of its first overseas factory in Indonesia, Mengniu continues to grow its international footprint, with its Oceania centre set for completion this year.
Klöckner Pentaplast Group (KPG) has launched a kp i.center in Spain featuring a Multivac MAP (Modified Atmosphere Package) and Erca Dairy Line and plans to expand with more equipment to follow.
DuPont in Japan says it is striving to spur innovation in the supplement and functional food space for the ageing population by launching 11 ‘smart ageing’ concepts at this week’s HI Japan show.
Quebec-based probiotic maker Lallemand will announce a new range of probiotics designed for children and teenagers at the upcoming SupplySide West show in Las Vegas, September 26 to 29.
French dairy company Danone has entered into a binding agreement with fellow-French company Lactalis to sell Stonyfield, one of its US dairy subsidiaries, for a purchase price of $875m.
D’s Naturals – the plant protein-fueled start up that recently caught the eye of investors at General Mills 301 INC and 2X Consumer Partners – will unveil a new brand (No Cow) and new products that take it beyond the bar category in January 2018, says...
Across the consumer goods industry, the future depends on manufacturers taking control of both quality and product safety issues, says Eagle product inspection.
For consumers, higher prices are fair game but smaller portions are not, says one food marketing researcher who is urging manufacturers to downsize smartly: "Some food companies act as if they are in the energy business, selling always larger volume...
Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.
In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...
Schuman Cheese, with the help from marketing agency Emergent, is continuing to roll out its “True Cheese” program to tackle the issue of Italian hard cheese adulteration, which is estimated to account for roughly $375m of cheese sold in the US and 20%...
Under-12s seeing 88% fewer ads for non-nutritious products, says industry
Food and drink companies need to turn their words on marketing to children into action, says European consumer rights group BEUC, as it calls 'game over' on marketing unhealthy food to kids.
Sales at Chinese infant nutrition firm Biostime dropped by 14% in the first half of 2016 to RMB1.46bn (US$220m), with the Biostime brand – which accounts for 86% of the company’s sales – down 5.4% and the value brand Adimil down 65.7%.
A recent warning letter issued by the Food and Drug Administration makes clear the danger marketers run into when using the words “inflammation” and “chronic” in the same breath, even in connection with an unusual product for that sort of claim, such...
International Dispensing Corporation (IDC) has announced a strategic sales and marketing alliance with Privatmolkerei Naarmann GmbH, an ultra-high temperature (UHT) dairy in Germany.
There is a growing movement towards sustainability, social responsibility and transparency on labels, says global market research company Euromonitor International, as it launches its ethical labels database, Passport: Ethical Labels.
Fairtrade in France but organic in Austria? Euromonitor analysed 26,000 products across the world to help manufacturers understand which ethical labels work best for their products, depending on the country, category and forecast growth rates.
Magnum, Cornetto, Häagen-Dazs, Ben & Jerry’s… the ice-cream and frozen dessert market is full of well-known brands, but who takes the top spots in worldwide sales? Using data from Euromonitor International, we take a look at the top 10 brands from...
Name recognition won the day in the 2016 BrandSpark Most Trusted Awards, as brands such as Kraft, Kellogg’s, and Folgers won big in their representative categories.
Chobani’s newest sweet and spicy line, including pineapple chipotle and mango sriracha, may be a sign of what’s next in the yogurt market, a Mintel analyst said.
At FiE the nutrients and ingredients industry quacked a good game, but can it really walk like a sustainability-loving duck? Or is it a sitting duck for hypocrisy and business blindness? wonders Scandinavian strategist, Virpi Varjonen in this FiE post.
The Greek yogurt revolution will continue its stateside ascent, according to Technavio. The market is slated to grow 5% each year before reaching $4bn in 2019.
Handing out free samples is not a new marketing strategy: but it’s an important one that’s been a key part of building Vita Coco coconut water and Jimmy’s Iced Coffee, say the CEOs behind the brands.
The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.
Private label penetration rates have not budged since 2011
Dollar sales of foods and beverages edged up a modest 2.1% to $470bn in the US retail market in 2014, but unit sales (an indication of volumes) were pretty flat (up just 0.9%), according to Chicago-based market research firm IRI.
Despite an overall fall in revenue and profit in Q1 FY 2015, sales of General Mills yogurt, driven by its Yoplait Greek and Greek 100 offerings, jumped 34%.
DISPATCHES FROM INTERNATIONAL WHEY CONFERENCE 2014
It's "business as usual" at Minnesota-based cheese and whey ingredients manufacturer Davisco Foods following its recent takeover by Canadian dairy cooperative Agropur.
The German ice-cream market is the most valuable in Europe, worth $2.7b USD in 2013, according to market research firm Canadean – and it is older people, not children, who are driving the category forward.
Finnish dairy giant Valio claims a €70m (US$95m) fine, imposed for abusing its dominant position in the country fresh milk sector, will reduce competition and shut it out of the market.
Foreign yogurt concepts, inspired by Icelandic, Australian, and Vietnamese variations, are putting pressure on the increasingly saturated US Greek yogurt market, according to Datamonitor.
Danone Nutricia’s vindication from any wrongdoing in press adverts for Aptamil with Pronutra+ follow-on milk was described as “absurd” by Baby Milk Action (BMA), which filed a complaint with the UK’s Advertising Standards Authority (ASA) following numerous...
Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.
