Watch: Prochiz caters to Indonesian domestic market

The factory of PT Mulia Boga Raya, which began operation in 2007, in Cikarang, West Java, is a cheese plant with international production standards.

In 2010, the company launched processed cheddar cheese under the Prochiz brand. This was followed by Prochiz Gold and Prochiz Spready, which was launched in 2013.

In September 2012, PT Mulia Boga Raya launched Prochiz Slices, which is the only sliced cheese in the country that can be stored at room temperature without refrigerators.

Different tastes

The market sees lots of imported dairy products, but Indonesian tastes and knowledge of some products, including cheeses, have developed slowly, according to the company’s international business manager Jane Jessica.

She added that both the tastes of Indonesian consumers, and the uses of cheese, are not necessarily the same as in the west.

The company has also started to export its products in southeast Asia, and is looking to cover even greater territory, which is why it was exhibiting its products at SIAL in Paris, France, recently. Jane spoke with DairyReporter about the company, and its products.