Ornua to reduce plastic in cheese packaging by 40% with Megablock
Pilgrims Choice branded cheddar will start to migrate to the new, more eco-friendly pack format from the end of September. The new Megablock will not only deliver a saving of over 40% of plastic per pack for Pilgrims Choice but will come in optimum-sized shelf ready packaging containing more packs per case.
Mike Harper, Ornua Foods UK’s marketing director said, “We set ourselves the challenge of creating a format that enabled us to pack the same amount of cheese, using less plastic, whilst improving the experience of consumers.
“The creation of the Megablock epitomizes Pilgrims Choice’s challenger brand mindset in our determination to drive forward the category through delivering innovative solutions to consumer needs. We’re on a mission to help the planet one block of cheese at a time, but we recognize the need to do more so we will be implementing further plastic reduction solutions across the Pilgrims Choice range in 2021.”
The plastic reduction will be further magnified with Tesco adopting the new pack format for its own-label cheddar ranges supplied by Ornua Foods.
James Bull, head of packaging at Tesco, said, “We have plans to remove all non-recyclable and excess packaging from our business and are working with a number of brands to achieve this. It’s great to see Ornua cut down on the amount of plastic being used in our stores and we encourage other brands to do the same.”
