N!CK and Minecraft partner to launch ice cream
Swedish no-sugar confectionery maker N!CK partnered with the country’s globally-famous gamemakers Minecraft to launch four ice cream flavors, sold exclusively through nicks.com. Available in bundles or as 437ml pots, the ice creams come in four flavors – birthday-cake inspired Cake Blocka; apple pie flavored Enchanted Äpple Pie; peppermint and chocolate Emerald Minta, and chocolate and peanut butter cups Peanöt Choklad Glowdust. Sugar is substituted with sweetener (either stevia leaf extracts or erythritol), in line with N!CK’s portfolio of low and no-sugar substitutes.
Image: N!CK
