Ahead of last weekend’s Grammy Awards in Los Angeles, Danone North America and Silk facilitated a 7K ‘fun run’ using a four mile-long red carpet. The dairy alternative’s new ‘Progress is Perfection’ campaign encourages non-dairy swaps and setting ‘wellness...
The California Milk Processor Board (CMPB) has announced a new loyalty program that will allow California residents to accrue rewards from buying fluid milk products. ‘Moo Money’ will run through April.
New Zealand's Commerce Commission has granted the Infant Nutrition Council (INC) authorisation to extend advertising and marketing restrictions to include infant formula products for children up to one year of age.
Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.
Danone Nutricia’s vindication from any wrongdoing in press adverts for Aptamil with Pronutra+ follow-on milk was described as “absurd” by Baby Milk Action (BMA), which filed a complaint with the UK’s Advertising Standards Authority (ASA) following numerous...
The Australian infant nutrition sector has modified its marketing practices to minimize the sales and profit impact of the World Health Organisation (WHO) International Code of Marketing of Breast-milk Substitutes, an Australian advertising study has...
The UK Advertising Standards Authority (ASA) has slapped a ban on the broadcast of a Yakult TV advert, ruling that the ad implied there was a health advantage to drinking the product, without using a relevant, authorised health claim.
General Mills has agreed to pay $8.5m to settle a lawsuit that alleged it launched a national marketing campaign for its Yoplait YoPlus probiotic yogurt products in the US based on misleading digestive health claims.
A TV advert for Yoplait Frubes children’s yogurts, which ended with the slogan, “rip their heads off and suck their guts out”, has been cleared by the UK Advertising Standards Authority (ASA) after several members of the public challenged its appropriateness.
The UK Advertising Standards Authority (ASA) has ruled that an advertisement for Aptamil Follow On infant formula may not continue to be broadcast because it implies it can stop children from catching colds.
Instead of trying to hide confectionery from children by
restricting advertising, chocolate-makers should be encouraging
them to make the same health-conscious choices as adults when it
comes to confectionery they're sure to...
The Advertising Standards Authority (ASA) has received complaints
from members of the public and from the dairy giant Muller about a
Danone yoghurt advert published in a UK magazine. The ASA decided
that the advert used health claims...
The InterMopro dairy show in Duesseldorf this week was the ideal
platform for Dutch dairy group to showcase a number of new products
destined for the German market. The company is also planning to
quicken the pace of the introduction...