Leatherhead Food Research has warned that food companies must act now to ensure their sustainability claims can stand up to the scrutiny of EU regulators if a draft directive came into force in 2024.
Ahead of last weekend’s Grammy Awards in Los Angeles, Danone North America and Silk facilitated a 7K ‘fun run’ using a four mile-long red carpet. The dairy alternative’s new ‘Progress is Perfection’ campaign encourages non-dairy swaps and setting ‘wellness...
The California Milk Processor Board (CMPB) has announced a new loyalty program that will allow California residents to accrue rewards from buying fluid milk products. ‘Moo Money’ will run through April.
New Zealand's Commerce Commission has granted the Infant Nutrition Council (INC) authorisation to extend advertising and marketing restrictions to include infant formula products for children up to one year of age.
Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.
Coca-Cola milk brand Fairlife has come under fire for its 'sexist' Milky Pin-Ups advertising campaign. Are the posters offensive? Or necessary to distance Fairlife from ordinary milk?
The California Milk Processor Board has unveiled an English and Spanish language TV advertising campaign to encourage parents of all ethnicity to buy milk for their children.
Danone Nutricia’s vindication from any wrongdoing in press adverts for Aptamil with Pronutra+ follow-on milk was described as “absurd” by Baby Milk Action (BMA), which filed a complaint with the UK’s Advertising Standards Authority (ASA) following numerous...
The UK Advertising Standards Authority (ASA) has dismissed a complaint that challenged claims that Yoplait's strained Greek-style Liberté yogurt is ‘naturally thick’.
The Australian infant nutrition sector has modified its marketing practices to minimize the sales and profit impact of the World Health Organisation (WHO) International Code of Marketing of Breast-milk Substitutes, an Australian advertising study has...
The UK Advertising Standards Authority (ASA) has slapped a ban on the broadcast of a Yakult TV advert, ruling that the ad implied there was a health advantage to drinking the product, without using a relevant, authorised health claim.
General Mills has agreed to pay $8.5m to settle a lawsuit that alleged it launched a national marketing campaign for its Yoplait YoPlus probiotic yogurt products in the US based on misleading digestive health claims.
Cheese has been exempted from a Broadcasting Authority of Ireland (BAI) ban on the television and radio advertisement of food and drink high in fat, salt or sugar (HFFS) before the 9pm watershed.
Danone has settled a class action lawsuit in Canada relating to claims made on labels, packaging and advertisements for its Activia yogurt and DanActive probiotic drinks products.
The Advertising Standards Authority (ASA) says that a Pilgrim’s Choice advert featuring a cowboy character with a razorblade poses a serious risk of emulation if seen by young children.
A TV advert for Yoplait Frubes children’s yogurts, which ended with the slogan, “rip their heads off and suck their guts out”, has been cleared by the UK Advertising Standards Authority (ASA) after several members of the public challenged its appropriateness.
British ice cream brand Antonio Federici has once again fallen foul of advertising rules in the UK over an ad portraying two priests on the verge of a kiss.
The UK Broadcast Committee of Advertising Practice (BCAP) has revised its guidelines to bring them in line with the 2006 European Union nutrition and health claims regulation (NHCR).
The UK Advertising Standards Authority (ASA) has ruled that an advertisement for Aptamil Follow On infant formula may not continue to be broadcast because it implies it can stop children from catching colds.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
The Advertising Standards Authority (ASA) has received complaints
from members of the public and from the dairy giant Muller about a
Danone yoghurt advert published in a UK magazine. The ASA decided
that the advert used health claims...
Krest'yanskoe, a Soviet-era brand produced by a number of different
companies, remains the most popular brand of butter in Russia, but
its popularity is coming under increasing international pressure.
A Brazilian brewery has contracted Krones to provide a Taxomatic
labeller which is now operating with extended technology to apply
foil to can lids as hygienic protection.
The InterMopro dairy show in Duesseldorf this week was the ideal
platform for Dutch dairy group to showcase a number of new products
destined for the German market. The company is also planning to
quicken the pace of the introduction...
