Fermentation

Lifeway Foods: ‘We want to be to kefir what Hershey's is to chocolate'

'We have retained a cult-like following even as we have gone mass market'

Lifeway Foods CEO: ‘We want to be to kefir what Hershey's is to chocolate'

By Elaine Watson

When Julie Smolyansky became president and CEO of kefir market leader Lifeway Foods in 2002 after the sudden death of her father (its founder), the stock went into freefall as investors feared the 27-year old wasn’t ready to run a public company. They...