Npd

Kerfoot is a global supplier of bulk and packed, refined and speciality oils. Pic: Kerfoot Group

Consumer-driven NPD shines the spotlight on shea butter

By Jim Cornall

Research from Fior Markets in 2020 said 1.1m UK people began 2020 with a plant-based diet – an increase of 40% – necessitating a broader range of staple products to make veganism more realistic and sustainable.