A value-added success story in a category that has been in steady decline for years, ultra-filtered milk category pioneer fairlife - which became a billion-dollar retail brand in 2021 - is now reaching a quarter of US households, says the Coca-Cola-backed...
Fairlife – the Coca-Cola Company’s latest billion dollar retail brand – has [unintentionally?] underscored the argument Kellogg Company presented to the High Court in April over the UK government’s HFSS regulations: that consumers drink milk with their...
Core Power, a brand of fairlife LLC, has announced strawberry as the latest flavor to join its ready-to-drink high protein shakes in the Core Power Elite line, which already includes chocolate and vanilla flavors.
US dairy firm fairlife, LLC, which launched ultra-filtered milk in 2015, has partnered with Boardwalk Frozen Treats, LLC, to enter the ice cream category. It is the Coca-Cola Company owned firm's first venture away from beverage-related products...
On the heels of a disastrous 2019 for the ultra-filtered milk brand, fairlife is kicking off 2020 with a new category launch. Four coffee creamers will add to its beverage portfolio.
Zenith Global has published its database of food and drink company mergers and acquisitions in 2019, and the data show the previous record high of 777 in 2018 was broken again, with 789, an average of 15 each week.
Kroger has suspended the supply of raw milk from Texas-based organic milk producer Natural Prairie Dairy, pending the result of a FARM (Farmers Assuring Responsible Management) audit, while Albertsons is reviewing its options, amid allegations of animal...
As the fallout from the Fair Oaks Farms animal abuse video shows no sign of slowing, a US expert says viewing animal ‘health’ and ‘welfare’ as one issue is now critical.
Last week, an undercover video surfaced showing severe calf abuse at Fair Oaks Farms. The Indiana-based farm supplies milk to ultrafiltered milk brand fairlife, which is a Coca-Cola Company partner. Several retailers have pulled the products from shelves...
