Norseland launches Ilchester Bonfire Night Cheddar
The Ilchester Bonfire Night Cheddar, which will be available in 450 Morrisons delis across the UK from October 19, includes habanero chilli pepper complemented by pieces of mango.
The Bonfire Night Cheddar is available on the cheese deli counter, in portions, cut from a 1.5kg half wheel, with an RRP of £10 ($12.90) per kilo.
The Halloween-inspired Ilchester Black Cat Cheddar was launched last year and is making a comeback for Halloween 2020.
The Ilchester Black Cat Cheddar colored and flavored with natural cocoa and carob for a malty flavor. It melts well and evenly with a glossy surface.
It can also be cut into shapes and added to pizzas or used for party food. The Ilchester Black Cat Cheddar is sold in portions, cut from a 1.5kg half wheel, on the cheese deli counter and is available from October 12, in 450 Morrisons delis across the UK. Its RRP is £8 ($10.33) per kilo.
Lisa Harrison, senior Brand Manager for the products, said, "We love to innovate with our cheese brands and autumnal events such as Bonfire Night and Halloween give us the perfect opportunity to create cheese that complement the season and give people the nourishing, comforting, warming food that we all crave at this time of the year.
"With 2020 being a challenging year for everyone, and particularly, with Halloween and Bonfire Night set to be very different to previous years, we really want to give cheese lovers something to look forward to as we head into autumn.
"The Ilchester Black Cat Cheddar last year launched at Morrisons and flew off the deli counters; we are so thrilled to be partnering with Morrisons on the return of the Ilchester Black Cat and the launch of the Ilchester Bonfire Night Cheddar cheese."
The launch of the Ilchester Bonfire Night Cheddar comes after the unveiling of the Ilchester Vegan Festive Selection, which features three new products, including the Ilchester Melting Mature Cheddar Vegan, the Ilchester Blue Vegan Cheese Alternative (with blue spirulina vein) and the Mexicana Vegan Spicy Cheese alternative. It also features Applewood Vegan.
