Sports nutrition brand Myprotein is partnering with frozen food retailer Iceland to launch a new frozen meal range across the UK.
The five-year licensing agreement covers Myprotein’s frozen prepared meals and desserts, which will be stocked in more than 1,000 Iceland stores from early 2023. The deal marks the first time Myprotein has agreed to license out the brand.
Jointly developed products will include fully prepared meals, pizzas, wraps, ingredients, desserts, and ice cream. All will be ‘high in protein’ and ‘nutritionally balanced’.
“We are excited to partner with Myprotein and bring an entirely new category to our expanding exclusive brands roster,” said Iceland Foods Trading Director Andrew Staniland.
“The product range we are developing together will offer both Iceland and Myprotein customers high-quality meals, ingredients and ice creams to rival any other range already available on the market.”