Matt Hancock's cheddar
Former UK government minister Matt Hancock, who resigned after breaking COVID-19 rules and was then expelled from the Conservative party after agreeing to appear on a jungle reality TV show, was ‘launching’ his own cheese brand on April 1.
He had ‘hired’ a London-based agency to unleash Matt Hancock’s Cheddar – a ‘mature, tangy and quintessentially British’ dairy brand that features the ex-politician’s name and the strapline ‘Cheese for the people’ - ‘although whether the UK consumer is ready for Matt Hancock in their fridge remains to be seen’, quipped the branding company isobel, which was behind the prank.
Image: isobel
