One of the more ambitious pranks this year came from Wisconsin Cheese, which announced the ‘opening’ of the first-ever cheese-themed spa. According to the announcement, ‘Wedgewater Spa in Madison, Wisconsin, offers an immersive cheese experience built on more than 180 years of world-class artisanship. This spa features a variety of premium beauty and wellness treatments that highlight the iconic cheeses that define Wisconsin in the eyes of the world.’
According to a press announcement, the ‘high-end cheese therapy trend' was 'beginning to spread’ and Wedgewater Spa was ‘poised to capitalize on exploding consumer interest in the recently revealed gamut of whole-body, well-being benefits of cheese’.
The ‘menu of indulgences’ included detoxifying in sodium-rich brine; melt stress away with ‘soothing, rich texture and natural lactic acids of milk found in Wedgewater's 4th-generation copper cheese vats’, and a ‘Gouda wax’.