“A makeover is underway on Britain's roads with the introduction of the UK's first 'cow crossing,' championing native animals over the traditional zebra crossing we've used for the past 70 years,” announced British dairy brand Yeo Valley Organic on April 1.
The Somerset-based company ‘commissioned’ research that showed that “in rare situations zebra crossings can create an optical illusion called ‘razzle dazzle’ due to the synchronised line pattern causing driver confusion. The cow crossing is immune to this due to the irregular pattern.”
Of course, the research, alongside the initiative, was an April Fool's joke – even if there is a real 'cow crossing' at Yeo Organic’s HQ in Blagdon, England.
Image: A 'cow crossing' is indeed located at the Yeo Valley Organic Garden and Farm in Blagdon, UK / Yeo Valley Organic