This summer saw a bevy of oat-based launches that went beyond traditional milk alternatives. In the US, brands like Silk, So Delicious, Quaker and Malk are betting on the oat as a universal base with staying power.
The podcast this week features two interviews. The first is with Thomas Bailey, executive director of dairy research at Rabobank North America, talking about Rabobank’s latest report, ‘Making Milk Cool Again.’
Chill-N Nitrogen Ice Cream this month launches its national franchise program to expand the brand beyond south Florida. It was one of the first nitrogen ice cream concept stores in the US when it opened in 2012.
July is prime time for ice cream and summer weather, culminating with National Ice Cream Day in the US on July 21. Brands use the celebration as an excuse for launches and ad campaigns, including new flavors and novelties.