You need to find people that can provide strategic value above and beyond a check

By Elaine Watson

30-Jul-2015 - Last updated on 30-Jul-2015 at 23:59 GMT

"We were self-funded in year one but we’re in conversations [about securing additional capital] now... as you start to burn through capital very quickly as you get in to the marketplace.

"There is money out there and people are looking to fund unique brands that are truly offering something disruptive with a clear proposition that is differentiated in the marketplace, but you need to find people that can provide strategic value above and beyond a check." Jesse Merrill, co-founder, good culture

Dairy Innovation Forum highlights: Hip cottage cheese, gut-friendly milk, tarte asian yogurt and why fat is back

Meet our panel of dairy entrepreneurs

Consumers want nutrient dense, less ‘processed’ foods: Dairy can meet their needs

Fat is back... Everything tastes better with a bit of fat

Fighting back against 'dairy alternatives'...We need to be a lot more aggressive and a lot more positive about our products

Dairy is a superfood...let's spread the word

Buzzwords: Organic, grass fed, local, non-GMO...

Innovate or die... it's sink or swim in the liquid milk category

Education, education, education...

The last time cottage cheese was a big category was in 1975

We’re in the fund-raising business and the yogurt business

It’s a David and Goliath situation

You need to find people that can provide strategic value above and beyond a check

I’m going after the 53% of the market that is not buying Greek

If you don't prove yourself, fast, you will be quickly bumped off the shelf

Peak Greek? I don't think so...

It's a race to the bottom...it’s really scary to see what’s happening

Related news

Show more

Follow us

Webinars

Upcoming editorial webinars

Headlines