“Organic, grass fed and non-GMO are trends that will continue to gain momentum in dairy. Whole Foods is asking for non-GMO Project Verified ... And if you are saying that your product is truly ‘natural’, that means no GM ingredients, but also that your cows are not eating feed that is genetically modified.
"Whole Foods is also very supportive of local, and more conventional retailers are looking at this as well. For shoppers I think local has become synonymous with clean, with natural, with real ingredients, and I expect to see a continued shift to more local products, and more aggressive marketing behind local.
"Right now, the number one thing I’m worried about is the organic milk supply – demand far outweighs supply so we need to do a much better job of helping to transition farmers – so as we look at scaling the business, that definitely keeps me awake at night." Jesse Merrill, co-founder, good culture