"The liquid milk category has been a bit sleepy and tired, and the only way we are going to get out of this is to innovate, to do something different. It’s either sink or swim. But we’ve been able to show [retailers in the US] that in Australia [where a2 milk has garnered almost 10% of the market by value] that we have been able to bring people back into the category." Jim Smith, director of marketing, The a2 Milk Company
Muuna has high hopes for cottage cheese category with new products launch
Health & wellness concerns are fragmenting dairy milk, presenting more opportunity, survey shows
Yasso nails everyday indulgence: ‘We are a bright spot in the frozen novelties category’
Milk fat improvement starts at the agricultural level
