Chilean ice cream market heats up
Ice cream sales growth in Chile is expected to beat the 38 per cent increase seen last year, according to a report from the USDA Foreign Agricultural Service.
Chile is already the biggest consumer of ice cream in Latin America but with 6 liters eaten per person per year, Chileans still consume six times less ice cream that Americans.
The gap may narrow in years to come as a report from the USDA tips the market for rapid growth. “Sales for summer 2011 are expected to surpass the 38 per cent increase of the last year,” predicted the report.
It quoted ACNielsen data that gives Nestle a 44.5 per cent share of household ice cream consumption and Unilever a 25 per cent share.
