Lothamilk expands consumer reach with SIG products
As pasteurized dairy products need to be stored and transported chilled, Lothamilk said it is benefiting from SIG’s aseptic carton packaging, which offer a longer shelf life without refrigeration or preservatives.
Lothamilk worked with SIG to utilize its high speed aseptic filling technology; initially choosing a filling machine to complement combiblocXSlim carton packs – filling 24,000 packs per hour, in nine different volumes from 80ml to 200ml.
Lothamilk's top brand, Lothamilk, has been in many Vietnamese regions for more than 20 years, but due to the short shelf life of pasteurized products, was unable to expand its product presence throughout the country.
Phat Ho, deputy general director from Lothamilk, said, “Our close cooperation with SIG has helped us expand our portfolio with dairy products in aseptic carton packaging, which in turn has opened up many new opportunities for Lothamilk throughout Vietnam.
“Not only has it significantly increased our distribution, but also helps us to reach new consumers by adapting to their changing needs, building brand loyalty and securing long term profitability. Vietnamese families are now benefiting from the highest quality long-life UHT-products, in the most sustainable, convenient and safe packaging.”
New on-the-go products
The first Lothamilk UHT-products, available across Vietnam in combiblocXSlim 110ml and 180ml, are strawberry and chocolate milk, sweetened UHT milk and a reduced sugar option. The packs are intended for on-the-go consumption.
Binh Hoang, country manager SIG Vietnam, said, “It is good to see the tangible benefits Lothamilk is experiencing since making the economical, efficient and sustainable addition of our aseptic packaging solutions. Lothamilk is a new player in the UHT milk market and our flexible filling technology will ensure the company can bring new products to market quickly and efficiently, adapting to sudden market changes and consumer demands.”
