Indian dairy firm Prabhat expands consumer products range and reach in national push

10-Oct-2017 - Last updated on 10-Oct-2017 at 07:58 GMT

Prabhat Dairy is seeking to expand its consumer business across India in a bid to achieve annual sales of 20 billion rupees (US$307.2m) by financial year 2019-2020.

Joint-managing director Vivek Nirmal announced this in a stock exchange filing and press briefing. The firm wants to reduce its reliance on its b2b business, which currently accounts for 70% of sales.

“We have been a dominant player in the institutional segment for last 17 years. Now we have decided to enhance our retail focus,” said Vivek Nirmal

The Gujarat-based dairy firm had also launched a new corporate logo as well as a range of new dairy products, including a range of milk-based drinks. Nirmal said they hope to earn 1 billion rupees (US$15.29m) from them by 2020.

Value-added

Prabhat Dairy will introduce paneer cheese, dahi curd, ice cream and other value-added dairy products in tier-2 and tier-3 towns in North, East and Central India.

Currently, the company focuses on milk products, yoghurt, dairy whitener, clarified butter (ghee), milk powder, and lassi.

The plan will be put into action swiftly, within a span of six months. The infrastructure needs such as depots, dealers and the distributor network have already been set up.

Prabhat Dairy also has plans to begin export to other South Asian countries in the Indian sub-continent soon.