It’s a sticky issue that just won’t go away. There are sugar-free, tooth whitening and nicotine added versions but none from leading makers, as yet, that are dissolvable in rain.
The world's number one confectionery group ups the stakes in the
gum war with the launch of Trident Sweet Kicks, a mint-flavoured
gum with a chocolate-flavoured liquid centre.
Leading US gum manufacturer Wrigley is to launch a new sugar-free
chewing gum with mouth-freshening and long-lasting flavour
properties and designed to target the big-spending teen market.
Sugar replacer firm Palatinit are set to highlight the trend
towards health and convenience in the growing sugarfree
confectionery sector at the ISM trade fair next year.
An application to add calcium to chewing gum has been lodged with
Food Standards Australia New Zealand by Wrigley's, which would
allow gum sold in Australia to be fortified with the mineral for
the first time.