Nestlé #notjustaboutfood! Multinational launches internship contest with Twitter 03-Mar-2015 By Rachel Arthur Nestlé UK & Ireland is launching a joint internship scheme with Twitter, a programme that will help it draw in talent from previously untapped areas.
It’s official: Promoted and organic tweets drive offline sales, says Twitter, and we can prove it 12-Aug-2013 By Elaine WATSON Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
Twitter could leave bitter taste in Pepsi’s mouth 02-Mar-2009 By Mike Stones “The new cartons stink.” Customer responses to new product developments seldom come clearer or more direct than that.