Meat Free

An offensive vegan ad has been banned by the ASA. Image: Getty, Dimitri Otis

News

Vegan ad slammed for offensive content

By Gwen Ridler

A gory video ad featuring a yogurt pot full of blood and guts has been banned by the Advertising Standards Authority (ASA).

Image: Getty/coldsnowstorm

'These products will only take a significant portion of the global market when they can compete with conventional meat on taste, price, and convenience': alt protein sector looks for solutions amid mixed investment figures

By Oliver Morrison

Alt protein advocates are calling for governments to ‘step up’ to build a ‘more sustainable food system’ after data showed that global investment in sustainable proteins decelerated last year and sales of meat alternatives dipped in some countries.