New Zealand’s Alps 2 Ocean Foods is launching a protein-rich and nutrient-fortified beef bar made from male calves that are otherwise killed shortly after birth or made into lower-value ground beef – a move that the firm believes is more sustainable for...
The protein bar landscape has evolved beyond tradition, blending protein sources and improving taste quality. But dairy still holds the most share in bar formats for sports nutrition.
The recommended dietary allowance (RDA) of protein is 0.8g of protein per kilogram of body weight. But Rob Wildman of the International Protein Board (IPB) believes the system needs changing, specific to different dietary functions.
