Arla Foods risks another bout of consumer backlash with shrunk Lurpak spreadable 03-Jul-2023 By Teodora Lyubomirova The dairy co-operative has said the decision to cut down the size of its 500g Lurpak Spreadable Slightly Salted was informed by consumer research.
Arla eyes block butter category growth with new Lurpak size despite 'shrinkflation' claims 01-Jun-2023 By Teodora Lyubomirova The dairy co-operative said the price per volume for its new 200g blocks has remained the same, but retailers have the final word when it comes to on-shelf pricing.