Danone launches new company signature ‘One Planet. One Health’

By Jim Cornall

- Last updated on GMT

Danone will roll out its new company identity July 7.
Danone will roll out its new company identity July 7.

Related tags Nutrition

Danone has launched a new company signature it says reflects its vision that human health is connected with, and interdependent on, the health of the planet.

‘One Planet. One Health’ is a call to all consumers and everyone with a stake in food to join the ‘Alimentation Revolution’: a movement aimed at nurturing the adoption of healthier and more sustainable eating and drinking habits.

The revised logo and the signature ‘One Planet. One Health’ express what Danone said is its ambition to reconnect people with the food they eat.

Move to new models

Danone said global food and retail companies can play an important role through a transformation of their business models, moving away from standardized food systems to new models based on local diets and leveraging on local sourcing models.

Emmanuel Faber, Danone CEO, said Danone believes each time we eat and drink, we can vote for the world we want.

“That’s the heart of the Alimentation Revolution, a movement which calls for the adoption of healthier and more sustainable ways of designing, producing and marketing food,”​ Faber said.

“We see our commitment to a radical transformation of our activities to be more local, environmentally-friendly, inclusive and transparent as a fundamental requirement to achieve our objective of profitable, strong and sustainable growth.

“Recognizing our responsibility as a global food company, and knowing that we are not perfect and that there is still a lot of work to be done, we call on partners across the agriculture and food ecosystems to join us in our efforts for a healthy future.”

Public Benefit Corporation

The new company identity will be rolled out July 7, 2017 and will begin to be endorsed by Danone’s brands as of 2018.

In an article published on LinkedIn, Faber noted Danone has put its portfolio of brands - Dannon, Oikos, Silk, Horizon Organic, International Delight, Wallaby, and many others ($6bn of sales in total) - into DanoneWave, a new company incorporated as a Public Benefit Corporation (PBC), the largest in the world.

A PBC is managed in a way that attempts to balance shareholders’ financial interests and the benefits it brings to people, the planet and society.

On infant nutrition, Faber said Danone has pledged to fully empower all women in their choice of nutrition, and to support breastfeeding.

“That has changed the way we operate Aptamil, Nutrilon and all our local brands. And we have pledged to make our breastmilk substitutes available to very low income families in a not-for-profit model.”

Changes for Danimals

He pointed out that one milestone was last year’s pledge to bring more natural biodiversity and food choices.

“In a few weeks’ time, all production of smoothies for our US kids’ brand Danimals – representing the vast majority of the brand’s volume – will be non-GMO,”​ Faber announced.

Related topics Manufacturers Danone

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