INCluSilver – innovation of personalized nutrition

The “Silver Economy” is defined as the economic activity and consumer expenditure related to the specific population group of citizens over 50 years of age.

Cooperation among different actors along an integrated value chain with strong links to food health will be promoted through project activities, and companies can apply to the project for funding.

Dairy-related

While no dairy companies were funded in the most recent round of applications, there is one SME working on a dairy-related project.

Perfect Vision Ltd., from Hungary, is working on the development of one or more prototypes of innovative milk products with high nutritional value containing the novel synergistic composition of probiotic bacteria, prebiotics and dietary supplements.

The final product is a fermented milk product containing a combination of carefully selected probiotic strains of bacteria and dietary supplements that can satisfy the special needs of the ‘silver population.’

Perfect Vision is a relatively new company that was originally involved in the online marketing and trading of optical medical devices and drugs. Some years ago, however, Perfect Vision started a joint research project in cooperation with Health At Work Ltd. to establish a new branch of business of novel probiotic foods and dietary supplements.

This new business idea was mainly based on the previous R&D results of Health At Work Ltd., and Perfect Vision is going to launch many novel and healthy probiotic products on the market in the near future.

Companies interested in applying for the next round of funding through the program can do so and find more information on the INClusilver website​​.