Britvic Ireland is introducing new Club Zero Lemon to the Club Zero line this summer.
The product provides a "distinctively zesty fruity zero sugar flavour with no taste compromise", Britvic said. Other sugar-free products in the range include Club Zero Orange, Club Zero Rock Shandy, Club Zero Raspberry as well as the limited edition Club Zero Super Split.
Niamh McArdle, Marketing Manager of Club Orange at Britvic Ireland, said: "We’re excited to bring the delicious Club Zero Lemon to Irish consumers. Research has shown that consumers love Club Lemon and are now looking for those unmistakeable zingy flavours with Zero sugar. That’s why we know Club Zero Lemon is the perfect addition to our zero sugar portfolio. This has been an exciting 2018 for Club Zero so far, with Club Zero Super Split returning for a limited run this summer also.”
The launch will be supported through the summer months with TV, digital, sampling, trade and consumer press and in store activation.
Club Zero Lemon is available in stores nationwide in 500ml at an RRP of €1.29 and 2litre bottles €2.39.