In addition to NGN’s investment, the pair, who have extensive experience in the food and beverage sector, will act as special advisers to Hart Dairy’s board to control multichannel marketing and innovation for the company during its continued expansion.
Cali and Towle launched NGN earlier this year to capitalize on high-growth, disruptive and early-stage food and beverage companies that offer nutrition with a reduced impact on the planet.
“We are delighted that both James and Andrew will join the Hart Dairy team as investors and strategic advisers. We will benefit from their partnership and longstanding industry expertise to strengthen our overall business as we further develop our brand positioning and messaging while we continue to expand our retail footprint,” said Tim Connell, chief executive officer for Hart Dairy.
“Their 60 years of collective experience will be invaluable to our company and help us further attract world-class talent to our growing team, along with new business opportunities.”
Towle said, “We have spent over a year getting to know Tim and his team. We are impressed with his vision for the company and believe we can help Hart Dairy reach its full potential through NGN’s investment and guidance to help them build strong branding, marketing and innovation into the future. The brand is a remarkable story, and we believe it will be a leader in ‘better for you’ dairy.”
Georgia-based Hart Dairy recently partnered with Island Ventures, a national supplier of specialty eggs, which supports logistics, supply chain management and innovation as Hart Dairy continues its expansion throughout the country and around the globe.