Packaging & Packing Materials, Containers

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

More than 61m gallons of milk are wasted by households in the UK every year, at a cost of £25m. Pic: Getty/Anon_Pichit

Could better packaging revive the milk industry?

By Beth Newhart

A study commissioned by Noluma International, which offers light protection services and certification for CPG products, suggests that proper light-protective packaging could help stem the decline in fluid milk consumption.