Greek Yogurt Revolution

Chobani rapped over knuckles by NAD over ‘Farmland’ Greek yogurt ads

Chobani rapped over knuckles by NAD over ‘Farmland’ Greek yogurt ads

By Elaine Watson

Chobani has been rapped over the knuckles by ad watchdog the National Advertising Division (NAD*) of the Council of Better Business Bureaus over its ‘Farmland’ ad, which implied that its Simply 100 Greek yogurts came straight from the farm, while competing...

Chobani request to appeal UK Greek yogurt injunction rejected

Chobani request to appeal UK Greek yogurt injunction rejected

By Mark ASTLEY

Chobani's long-running legal battle with rival Fage over its use of the term 'Greek yogurt' in the UK is seemingly at an end, after it was refused permission to launch a second appeal against a 2013 High Court injunction.

Noosa co-founder: Greek yogurt isn’t the only game in town

Noosa co-founder: Greek yogurt isn’t the only game in town

By Elaine Watson

While Chobani, Dannon and Yoplait have been battling for supremacy in the US yogurt market (and at halftime at the Super Bowl), another equally ambitious player has recently emerged from the leftfield and served as a reminder that Greek isn’t the only...