TOUR TETRA PAK'S R&D FACILITY: EXCLUSIVE PHOTO GALLERY
Mirror, mirror on the wall…
By Ben BOUCKLEY
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Who's the acutest shopper of them all? Tetra Pak’s consumer intelligence lab includes a mock-up of a kitchen/dining room style environment, overlooked by this one-way mirror that allows staff to monitor consumer reactions to packaging, with the help of cameras and microphones.