Mike McCloskey is co-founder of Fairlife, a joint venture between Coca-Cola and the dairy cooperative he heads as CEO, Select Milk Producers.
Coca-Cola and Select Milk Producers joined forces in 2012 to expand distribution of the latter's Core Power protein milk range.
This year, the JV road tested Fairlife brand milk in Denver and Minneapolis.
A "proprietary milk filtering process" developed by McCloskey and his Fairlife team separates milk into its five key components – water, butterfat, protein, vitamins and minerals, and lactose - which are recombined to produce a lactose-free milk with 50% more protein and calcium and 30% less sugar than regular milk.
Coca-Cola expects Fairlife, which is set for a nationwide launch following an "amazing" trial period, to be a "game changer."