Joybird taps into CBD craze
Featuring a chilled sloth as its brand mascot, stevia-sweetened CBD-infused beverage Joybird contains purified water, juice concentrates, erythritol, natural flavors, and a 'CBD emulsion.' While the New Beverage Showdown judges had questions about the legal status of CBD and how the 'joybird' brand name connected to the sloth on the label, they were impressed by the approachable branding.
