Yoplait UK’s high-protein skyr
Yoplait is launching SKYR Energy, its first high-protein, fat-free skyr to contain real fruit pieces, vitamin B6 and vitamin D. Coming in two flavors – Strawberry & Blackcurrant and Mango & Passion fruit, the skyrs have been enriched with vitamin D and B6 (15% RI) to appeal to consumers looking for added health benefits in their food products. The company is specifically targeting the 25-45 age group with this breakfast/afternoon snack offering.
Protein yoghurt is currently the fastest growing segment of the total Chilled, Yoghurt and Dairy (CYD) category +43.6% year on year and now worth £153m/$189m, says the company. Consumers are turning to high-protein yoghurts at breakfast, but Yoplait has also identified the opportunity for SKYR Energy around snacking occasions as people seek healthier snacking alternatives.
Image: Yoplait UK
