Kraft-Heinz’s Lunchables Grilled Cheesies

Kraft Heinz has launched Lunchables Grilled Cheesies, a range of frozen, microwavable grilled cheese sandwiches and the first products designed for use with the company’s 360Crisp packaging pouch. Thanks to this packaging product, the microwavable cheese sandwich can be ‘crispy’ and ‘crunchy’ on the outside and ‘melty’ inside in just 1 minute. “Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360Crisp delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds,” says the company.

Alan Kleinerman, VP Head of Disruption at Kraft Heinz, explained: “The launch of 360Crisp is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond. At Kraft Heinz, we’re sitting at the intersection of food and technology – building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360Crisp is just the beginning.”

Grilled Cheesies comes in two flavors: Original (pictured above), featuring Kraft Singles and ‘just the right level of golden-brown crisp’; and Pepperoni Pizza, which combines Kraft Singles and pepperoni.  The range rolls out to select grocery retailers across the US from September month for a suggested retail price of $4.99 per box of two sandwiches.

Image: Kraft Heinz