Truly Grass Fed expands retail distribution

Truly Grass Fed, a premium brand of Irish dairy products, is increasing the access to its premium butters and cheeses in retail and through Amazon Fresh in the US.

Truly Grass Fed products are now on shelves at regional H-E-B stores, the company has said, and more SKUs have been added to selections at Fresh Market and Publix, which now carries all of the company’s products.

Later this year, the company’s butters (pictured) and cheeses will be released in new ShopRite and Safeway locations in the NY Metro and Southern California areas.

“As we head into the last few months of the year when entertaining and holiday baking are popular, Truly Grass Fed products will be more accessible to shoppers as they prepare for parties and family gatherings,” said Conor O'Donovan, general manager at Truly Grass Fed. “With Truly Grass Fed's availability on Amazon Fresh, the busiest time of the year will be a little easier as individuals can now conveniently order our products online and schedule an at-home delivery.”

Image: Truly Grass Fed