NICKY JACKSON, founder, RangeMe: ‘We’re solving a real pain point in the industry’
By Elaine Watson
- Last updated on
RangeMe, an online marketplace that connects retailers with suppliers and streamlines the product discovery process, has snagged multiple high-profile partners in the US, including Target, which now asks all prospective suppliers to make their approach via RangeMe, says founder Nicky Jackson.
The algorithms underpinning RangeMe are complex, but the user experience is simple, she says.
"Suppliers just submit a product image, description and key metrics, such as gross margin, MSRP, full year sales, current retail customers, and certifications. Buyers log in to the platform, select the categories they manage so that only relevant products show up on their buyer dashboard, and then click ‘Interested,’ ‘Not Interested’ or ‘Shortlist.’"
An email notification is then sent to suppliers in whom buyers are interested, says Jackson, who has a background in CPG sales, marketing and brand management with chip brands including PepsiCo and Kellogg.
“From there, buyers can request samples, and start a conversation. But we’re not replacing brokers or face to face events, we’re just streamlining the product discovery process so suppliers can get their products in front of the right people, and buyers can minimize the time consuming process of receiving ongoing calls and emails with incomplete product proposals. It’s solving a real pain point in the industry."