GERRY HAYS, founder, Dinnercall: What’s for dinner tonight?
By Elaine Watson
- Last updated on
DinnerCall – an app that lets consumers order ready-to-eat dinners from grocery stores - is helping retailers and the brands they carry recapture sales currently lost to fast food, restaurants and increasingly popular meal kits delivered to consumers’ homes, says founder Gerry Hays.
DinnerCall promises to help retailers leverage their existing infrastructure to provide consumers with desirable, fast meal solutions and create new revenue streams, says Hays, who says grocery stores are only accessing a fraction of the revenue from the dinner day-part that they could make.
The app – which has been successfully tested at several stores - allows grocers to meet the growing demand for fresh, convenient meals by offering consumers a chance to order through the app a dinner that either is ready to eat and just needs to be heated and plated, or a kit of pre-measured ingredients and an easy to follow recipe they can make themselves.
The app also allows consumers to schedule a pick-up time, and collects the payment for the store, so all the grocery store needs to do is prepare the meal or assemble the kit that employees can give to consumers once they hit a button in the app that tells the store they are at the location ready for their meal.